Realization of Cinémathèque Française's communication for their Martin Scorsese exhibition during one week of workshop. Insults, violence and rise to power then the fall from grace are trademarks of this realisator.
He is also known for his characters with strong personnality and salted punchlines. Yellow is a very present color in his posters and movies, as in : Taxi Driver, Casino, Shine the light and The Wolf of Wall Street.
The team was composed of 11 students including 7 in fourth/fifth year and 5 students in third year of study at E-artsup.Thibaut Algis, Aude l'Huillier, Thomas Marouzé, Marine Bayle, Marjorie Falloux, Florian Bourmaud, Elias Aggoune, Marie Andreucci (myself), Lucie Chauffour, François Duphloux and To-Anh Eustachon.
I worked on this project as copywriter
J'ai travaillée sur ce projet en tant que concepteur rédacteur.
Student project
2015
1 week
Team of 12 people
Jury prize
All communication's media played on Martin Scorsese's provocative and borderline style. In posters, insults and coarse language of characters are translated in in a cordial and respectful manner, which creates a humorous lag. The website was also playing with classical text that the user could switch to a more coarse version.
Finally, for the magazine campain we choose the most read newspaper in Paris : "20 minutes", which is provid for free in each metro station. The advertising simulate an article, respecting their code so it suprises the reader. If the two first lines may appear nothing out of the ordinary, the following lines are peppered with dirty words, going up to threaten the reader if he is not coming to the exhibition.
